Nomou — “Share Without Worry”

Simplify Foods wanted to break through a cluttered health-food market with a line of guilt-free spreads. The challenge was changing the perception that healthy food can’t be exciting or tasty. The insight was simple — people love the idea of eating healthy, but not the taste of it. What if we flipped that narrative?

That’s where the idea — “Broccoli Ka Spread? Haan, Kyu Nahi?” — was born. A bold, curiosity-driven campaign that challenged assumptions and made healthy food feel fun, confident, and youthful. The visuals were minimal, playful, and sharp — a single slice of bread with a bright green spread at the center — making healthy choices feel effortlessly cool.

The campaign repositioned Simplify Foods from a ‘health brand’ to a ‘modern lifestyle brand.’ It built intrigue, started conversations, and made broccoli — the most avoided veggie — the hero of taste.